Oakley

After years of working as a motorcycle parts distributor and as a young man with an entrepreneurial spirit, James ’Jim’ Jannard was tired of constantly being told to 'shut up and sell.' It was 1975 when he left his sales job behind in order to start bringing some of his ideas to life and begin building a brand of his own. Using his English Setter as the namesake (Oakley Anne), he began the journey of what would evolve into the most iconic sports eyewear company the world has known. From the beginning, the brand was never distracted by following trends or doing the latest 'thing,' and this ability to work towards a unique vision put us on a fixed trajectory: forward. Whenever the template wasn't available, we created one. When there was no machinery to bring our designs to life, we built it ourselves. And if the skeptics said it wasn’t possible, it just fueled the fire.